Dead or Dying is the real question. I definitely do not believe it to be dead with 200-400 players per world, its still a lot. Sure back in the day 1k-2k players played and the game active and fun! I think this updating of the game will show that the game is still being cared for.
Now how are we going to reach out about the game? The go to seems to be advertisement, but lets think about that a bit. How many ads of a certain game have you seen that you have not seen or played the game at all... but you hate the game... simply because of the ads? I know there are quite a handful of those for me.
How about we make a downloadable version, maybe try steam greenlight? simply putting it on steam will attract players. As an avid gamer, I know I have looked twice at games simply because it was not on steam. Steam is just so simple and easy to use, its like my library of games. Putting BD on steam would help attract new players and possibly keep them coming!
I know some people have shot down the idea of a visual overhaul. But lets be real, this game from the outside looks like pressing play will infect my computer with viruses. Its old and sketchy looking. Especially compared to this forum which looks clean and safe! With a new look people will come by this game and they will not immediately click off without even giving it a shot.